Enhanced User Experience and Performance Optimization for a Leader in Rail E-Commerce

Rail E-Commerce Leader enhances Customer Delight with JKT Co-Owning its Product Roadmaps of White Labeled Rail Enquiry and Booking Applications that can be rolled-out as Public APIs or Intra-Organizational Portals.

Client
Europe’s leading independent retailer of train tickets
INDUSTRY
Rail e-commerce

THE CLIENT

The client is Europe’s leading independent retailer of train tickets. It sells tickets worldwide on behalf of 48 train companies, helping customers make more than 100,000 smarter journeys every single day in and across 24 countries.The company customizes their platforms for customers ease and comfort where they can offer them a set of travel options starting from buying train tickets online, on mobile app with routes, fares and journey times.

THE OBJECTIVE

The client desired to redesign the extended application functionality and modernize the User Experience to provide the user with the omnichannel experience. They sought to unlock the areas of advancement in order to deliver exceptional experience to passengers and derive maximum business value. Hence the major objectives included:

  • Moving from a monolithic User experience to an enriched & resilient UI developed on open source Java Script platform
  • Migrating the Application to a Cloud-Based, highly optimized Microsoft Core Platform for superior performance.
  • Introduction of scalable infrastructure platform to ensure Zero Down Time and thus create a compelling Differentiator for the client.
  • Introduced flexible commute and payment options for city- and country-wide use.

THE CHALLENGE

The client aimed to unify and tie all travel services into one delightful experience for passengers that would ensure positive user experience, effective business and value for time and money spent being innovative at the same time.

  • The backend be re-engineered to support a modern, lightweight user interface over REST APIs
  • To develop a rich map-based front-end for the Web-based applications for their clients
  • To automate testing for greater quality and cost savings

THE SOLUTION

JK Technosoft reimagined the ecommerce experience for the client while re-engineered restructuring the business processes in order to transform the customer experience and boost the revenue for the client and supporting £3+ Bn ticket sales through our dedicated ODC with demonstrated expertise in:

  • UX Design
  • Custom Development
  • Mobility

The Benefits

  • Engineering moved towards continuous deployment and frequent releases
  • UX facelift led to 7% Increase in market size for the client
  • The application development and release cycle time were reduced by 70% with reduced time-to-market due to CI/CD
  • We leveraged the knowledge accumulated owing to 10+ years of association with the client to optimize the passenger’s journey and this effort boosted page conversion rates by an average of 10%
  • Overall, 60% reduction in test cycle time due to automation provisioned in various stages was achieved
  • Accelerated passenger boarding times and improved operations and ticketing capacity.
  • Reduced cash handling at kiosks and reduced waiting time for passengers for buying tickets while delighting passengers with additional features such as route planning services, view booking history, refund tickets etc.
  • imran

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